for Promomed

Update: 01.07.2024

Last week: 25 week 2024 (17.06.2024 - 23.06.2024)

Last full month: May 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 7 065 3.2% 12.3% 0.3 14 434 126 1.8% 9.5% 0.1 0.6%
MoM 30 129 -17.3% 11.2% -0.3 65 855 813 -18.2% 9.3% -0.4 -15.3%
YTD 179 832 19.5% 11.1% 2.4 397 072 988 44.6% 9.4% 2.1 -6.4%
MAT 370 174 28.4% 10.2% 1.9 779 285 960 48.0% 8.7% 1.5 4.9%
BRAINMAX
WoW 1 157 7.7% 100.0% 0 4 269 196 7.1% 100.0% 0 7.7%
MoM 4 260 -14.9% 100.0% 0 15 726 416 -12.6% 100.0% 0 -11.4%
YTD 25 909 40.8% 100.0% 0 94 088 885 52.2% 100.0% 0 40.8%
MAT 54 161 89.5% 100.0% 0 193 251 547 104.3% 100.0% 0 89.5%
GOLDLINE PLUS
WoW 17 228 -6.6% 44.9% -1 53 344 710 -6.5% 37.0% -0.9 -4.5%
MoM 77 761 -2.4% 44.6% -1.1 241 414 256 -3.8% 36.0% -1.3 0.1%
YTD 432 315 -2.7% 44.7% 1.2 1 365 275 443 1.0% 36.4% -2.7 -5.4%
MAT 857 035 9.1% 45.6% 1.3 2 705 401 366 16.3% 38.2% -1.1 5.9%
MIGRENIUM
WoW 10 256 -5.1% 0.5% 0 3 402 657 -5.3% 0.7% 0 -3.0%
MoM 47 431 -22.4% 0.5% -0.1 15 520 654 -19.7% 0.7% -0.1 -5.4%
YTD 300 740 -1.3% 0.6% -0.1 91 115 828 65.4% 0.7% 0.2 12.9%
MAT 637 561 2.4% 0.5% -0.1 158 700 761 40.3% 0.6% 0 16.6%
MODELAX-N
WoW 31 319 0.7% 26.5% 0.1 13 898 598 0.7% 17.6% 0.1 0.3%
MoM 114 358 -16.8% 21.2% -3.6 51 176 839 -13.5% 14.1% -2.2 -2.5%
YTD 765 437 43.7% 23.6% 5 323 759 840 93.7% 15.1% 4.6 13.4%
MAT 1 400 815 77.0% 21.0% 6.6 539 440 046 111.9% 12.7% 4.4 21.7%
REDUXIN
WoW 12 324 -2.8% 32.1% 0.5 63 983 474 -3.4% 44.4% 0.4 -4.5%
MoM 58 125 2.5% 33.3% 0.8 312 000 841 1.8% 46.6% 1 0.1%
YTD 319 311 -8.9% 33.0% -1.3 1 723 882 305 17.0% 46.0% 3.4 -5.4%
MAT 606 656 -1.1% 32.3% -2.3 3 124 171 893 22.6% 44.2% 1.1 5.9%
REDUXIN FORTE
WoW 3 589 0.1% 9.3% 0.4 15 281 919 0.3% 10.6% 0.5 -4.5%
MoM 14 818 -2.2% 8.5% -0.2 64 281 430 -0.5% 9.6% 0 0.1%
YTD 84 338 3.0% 8.7% 0.7 366 789 689 18.7% 9.8% 0.8 -5.4%
MAT 168 465 20.7% 9.0% 1.1 711 203 731 34.0% 10.1% 1.1 5.9%
SALVISAR
WoW 8 864 2.4% 1.3% 0 3 836 655 1.4% 1.2% 0 -1.3%
MoM 52 155 -12.0% 1.6% -0.1 21 993 076 -9.9% 1.5% -0.1 -5.5%
YTD 263 316 2.2% 1.4% 0 105 123 245 26.4% 1.2% 0.1 1.5%
MAT 504 176 -12.6% 1.2% -0.3 185 695 059 -4.6% 1.1% -0.3 6.8%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 179 832 19.5% 11.1% 2.4 397 072 988 44.6% 9.4% 2.1 -6.4%
BRAINMAX 25 909 40.8% 100.0% 0 94 088 885 52.2% 100.0% 0 40.8%
GOLDLINE PLUS 432 315 -2.7% 44.7% 1.2 1 365 275 443 1.0% 36.4% -2.7 -5.4%
MIGRENIUM 300 740 -1.3% 0.6% -0.1 91 115 828 65.4% 0.7% 0.2 12.9%
MODELAX-N 765 437 43.7% 23.6% 5 323 759 840 93.7% 15.1% 4.6 13.4%
REDUXIN CAPS 319 311 -8.9% 33.0% -1.3 1 723 882 305 17.0% 46.0% 3.4 -5.4%
REDUXIN FORTE 84 338 3.0% 8.7% 0.7 366 789 689 18.7% 9.8% 0.8 -5.4%
SALVISAR 263 316 2.2% 1.4% 0 105 123 245 26.4% 1.2% 0.1 1.5%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 370 174 28.4% 10.2% 1.9 779 285 960 48.0% 8.7% 1.5 4.9%
BRAINMAX 54 161 89.5% 100.0% 0 193 251 547 104.3% 100.0% 0 89.5%
GOLDLINE PLUS 857 035 9.1% 45.6% 1.3 2 705 401 366 16.3% 38.2% -1.1 5.9%
MIGRENIUM 637 561 2.4% 0.5% -0.1 158 700 761 40.3% 0.6% 0 16.6%
MODELAX-N 1 400 815 77.0% 21.0% 6.6 539 440 046 111.9% 12.7% 4.4 21.7%
REDUXIN CAPS 606 656 -1.1% 32.3% -2.3 3 124 171 893 22.6% 44.2% 1.1 5.9%
REDUXIN FORTE 168 465 20.7% 9.0% 1.1 711 203 731 34.0% 10.1% 1.1 5.9%
SALVISAR 504 176 -12.6% 1.2% -0.3 185 695 059 -4.6% 1.1% -0.3 6.8%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 7 065 3.2% 12.3% 0.3 14 434 126 1.8% 9.5% 0.1 0.6%
BRAINMAX 1 157 7.7% 100.0% 0 4 269 196 7.1% 100.0% 0 7.7%
GOLDLINE PLUS 17 228 -6.6% 44.9% -1 53 344 710 -6.5% 37.0% -0.9 -4.5%
MIGRENIUM 10 256 -5.1% 0.5% 0 3 402 657 -5.3% 0.7% 0 -3.0%
MODELAX-N 31 319 0.7% 26.5% 0.1 13 898 598 0.7% 17.6% 0.1 0.3%
REDUXIN CAPS 12 324 -2.8% 32.1% 0.5 63 983 474 -3.4% 44.4% 0.4 -4.5%
REDUXIN FORTE 3 589 0.1% 9.3% 0.4 15 281 919 0.3% 10.6% 0.5 -4.5%
SALVISAR 8 864 2.4% 1.3% 0 3 836 655 1.4% 1.2% 0 -1.3%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 30 129 -17.3% 11.2% -0.3 65 855 813 -18.2% 9.3% -0.4 -15.3%
BRAINMAX 4 260 -14.9% 100.0% 0 15 726 416 -12.6% 100.0% 0 -11.4%
GOLDLINE PLUS 77 761 -2.4% 44.6% -1.1 241 414 256 -3.8% 36.0% -1.3 0.1%
MIGRENIUM 47 431 -22.4% 0.5% -0.1 15 520 654 -19.7% 0.7% -0.1 -5.4%
MODELAX-N 114 358 -16.8% 21.2% -3.6 51 176 839 -13.5% 14.1% -2.2 -2.5%
REDUXIN CAPS 58 125 2.5% 33.3% 0.8 312 000 841 1.8% 46.6% 1 0.1%
REDUXIN FORTE 14 818 -2.2% 8.5% -0.2 64 281 430 -0.5% 9.6% 0 0.1%
SALVISAR 52 155 -12.0% 1.6% -0.1 21 993 076 -9.9% 1.5% -0.1 -5.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs